Chamber Blog

  • January 24, 2020 9:18 AM | Michael Guyre (Administrator)

    Email subject lines are one of the most important things to master because they directly affect your open rate. And more opens means more possible action. They can’t do what you’re asking if they don’t open your email.

    The average open rate for emails is between 15-25%. If you're above 25% you have a great open rate. But let's assume you wanted to get even better.

    This article contains simple email subject line ideas that work. But before we get into those examples, let’s talk about something else you should be doing….


    The Sender

    There are two main components people assess before opening an email: the subject line and who the email is coming from. If people know you, or they recognized the name, they are more likely to open it.

    Whenever possible use a name as the sender, not noreply@yourcompany. Using a sender's name, even if it diverts to a mailbox on your end that multiple people can access, goes a long way in building a relationship. Some companies use the president's name, while others use a customer support name that's easy to remember. The emails I received from Trello, for instance, were always sent from Taco@Trello. Is he a real person? It doesn’t matter. It’s very easy to remember.

    Again, don't feel like you have to pick someone on your business roster to field all those replies. Work with your IT department to create a group inbox that multiple people can access.


    4 Practical Email Ideas that Drive Clicks

    The following ideas have been taken from real, successful emails. In order to make them more universally applicable, I replaced the product or service in "quotes" so that you could see an example and how you might tailor the details to your own needs. In most cases, you can add products or services from your business or other concepts that your audience will find value in.


    # "items or services" we’re obsessed with

    Why it works: this stirs a natural curiosity. Being obsessed with something is a very strong endorsement. People will want to click through to see what you're obsessed with. Not only should you tell them but remember to tell them why as well.


    It’s not too late! "insert action verb" now for the…

    Often people put things like registering or RSVPing off. It’s not until they're cleaning out their inbox or it crosses their mind that they panic. Then they tell themselves it's too late to do anything about it.

    Why it works: An email like this reminds people they still have time to act. it's the ideal subject line for a warm lead.


    Try Our 30-day "Product or Service" Challenge for "insert result"

    These days it seems like there's a challenge for everything. The reason why marketers use these challenges is that they are highly effective in getting attention and collecting potential data.
    These days it seems like there's a challenge for everything. The reason why marketers use these challenges is that they are highly effective in getting attention and collecting potential data.

    These days it seems like there's a challenge for everything. The reason why marketers use these challenges is that they are highly effective in getting attention and collecting potential data.


    Try Our 30-day "Product or Service" Challenge for "insert result"

    These days it seems like there's a challenge for everything. The reason why marketers use these challenges is that they are highly effective in getting attention and collecting potential data.

    Why it works: If you have a product or service that you can arrange a challenge around now is a great time to do it. You don't have to stick with a 30-day challenge either. You can do something as small as a 3- or 7-day challenge. Get people to sign up for it by giving their email, then send them a new component of the challenge every day, and invite them to a community on Facebook where you discuss their participation and results.


    Hey, "First Name" Are You Still Awake?

    This email was sent to me by Kim Garst, a marketing expert for small businesses. She sent at 11 p.m. While some people may not appreciate an email at that hour, Kim works with a lot of small business owners and solopreneurs and let's face it, we don't sleep much. As a matter of fact, she was right on. I was awake and I was working.

    Why it works: This email didn't have to compete for my attention because there aren't a whole lot of people sending me emails at 11 p.m.

    50% Off Means More Time Out of the Kitchen

    Okay, so this subject line is designed for restaurants and food places but it can be quickly tailored to other industries. It’s just a simple equation of “we’ll give you X = a benefit beyond savings for you.”

    No one can argue getting takeout isn’t quicker than cooking. However, it's not in everyone's budget to do so. So while it's very efficient, some people don’t get takeout due to budget constraints. This subject line gets right to their concerns about money and tells the recipient that there's a discount so money is less of a concern...and there’s something else. You get your time back.

    Why it works: Who isn’t interested in saving time if you can do it cheaply?

    Another thing they use in this subject line was a pizza emoji. The allows the audience to very clearly see that the 50% off reflects the price of pizza without the marketer using 4 additional characters (to spell out the word) in the subject line. The number of characters you use is very important as most phones truncate messages in order to fit on the screen. Using an emoji is a way to say more in less space.

    No matter what approach you take in drafting a subject line, the one thing to remember is what your audience values. View the subject line as bait or a teaser. It's important people know what they're getting (if they open the email) without actually getting everything they need by reading the subject line. After all, you want to drive interest and compel them to click.

    If you enjoyed this article head over to the members only blog for more useful articles just like this one.

    If you are not a member it only takes a few minutes to sign up and get access to great content to help your business grow.

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    Article written by Christina R. Green. Christina R. Green teaches small businesses and chambers of commerce how to connect through content. Her articles have appeared in the Midwest Society of Association Executives’ Magazine, NTEN.org, AssociationTech, and WritersWeekly. She is a regular blogger at Frankjkenny.com.

    Christina is an introverted writer on a quest to eradicate boring copy and bring great storytelling to organizations everywhere.

  • January 08, 2020 6:46 AM | Michael Guyre (Administrator)

    In a recent survey by Daysmart Software, 54% of small business owners admitted to being worried about making enough money. Making money is a common concern because not only does it factor in bringing in enough clients or customers but also ensuring your products or services are priced right and negotiating any cash flow problems.

    Small business owners have lots of stressors as they follow their dreams. It might surprise you just how much the chamber can help with these concerns.

    According to the study, small business owners report they are most concerned about

    • Making enough money
    • Controlling costs
    • Finding new customers
    • Marketing to prospective an/or current customers
    • Managing time

    The chamber and chamber membership can help address all of these common concerns and challenges.

    Put the Chamber to Work for Your Business

    If you’re like most small business owners, you can likely identify with these common business concerns but what you may not realize is how effectively a chamber membership can help you solve these problems. The solutions may take you getting involved and participating but chamber membership can act of business “gym” that you need to become stronger and begin making healthier choices for your business.

    Making Enough Money

    In the beginning of your business, it might not be about becoming a millionaire as much as it is simply making enough money to stay in operation. Making enough money means you’re factoring in what’s coming in and what’s going out. The chamber can help your efforts in making enough money in the following ways.

    Controlling Costs

    While a chamber membership is an initial outlay of money, you can derive a lot of value from it. It can even help you control costs by introducing you to other business people who may be able to provide you with goods and services.

    In addition to meeting new business contacts that could save you money, check with your chamber to find out if they have a chamber “hot deals” program. These programs offer discounts from chamber members for chamber members. They can provide considerable cost savings to members.

    The exchange between members may also reveal how other small business owners manage their costs. While you can research that on the internet, sometimes having local advice can be invaluable.

    You can also get more for less by attending some of your chamber’s lunch and learn programs. Maybe you’ve been wondering how to incorporate Instagram into your business but don’t have the money to pay someone to teach you or do it for you. Many learning exchanges are free at the chamber and it’s likely they have a topic that interests you and can help you learn something new for your business without having to pay for it. Plus, chamber membership means any of your employees may attend.

    Finding New Customers

    The chamber is an excellent source for finding new customers. Through networking, hosting an event, sponsorship, cash mobs, thought leadership seminars or a host of other ways, the chamber can help you connect more deeply with your community.

    Many people think of the chamber as a group similar to the better business bureau and they put a great amount of trust in a business that is a member of the chamber.

    Chamber membership can also provide greater visibility for your business with opportunities to serve the greater community. While you may not feel like you have time for that as a small business owner, the chamber has opportunities for all levels of engagement. From serving on the board to volunteering at check-in for an event.

    Membership is a great way to meet people and people buy from those they know, like, and trust.

    Marketing to Future and Current Customers

    Many small business owners lack marketing skills. If you can’t hire it out, you may be happy to know the chamber likely has creative marketing opportunities that can help you get your name out into the community.

    The chamber also talks about its members on social media, which helps you leverage their large audience. They can host a ribbon-cutting for you if you’re a new business or help you celebrate a key milestone.

    They also likely have people on staff who can help you brainstorm ways to reach your ideal audience and make suggestions such as mailers, learning sessions, and social media assistance.

    Managing Time

    It comes as no surprise that with all these other stresses, small business owners are concerned about not having enough time. The chamber can help here too. Not only can they help introduce you to the “hidden” job market of people who aren’t actively looking for positions but have strong interests in the community, they also have lunch and learn sessions on a variety of topics that could help you streamline your operations.

    Learning is one way the chamber can help but it also helps as a partial partner in your marketing. The chamber supports getting the word out about your business and their efforts can save you time in your own marketing.

    A chamber membership provides a large amount of value for the small business owner if they know how to use it. Paying dues won’t help allay your fears about your business but getting involved in the chamber and the community can help you reach more people, elevate your business reputation, and improve your marketing. These ideas will help you grow and improve your revenue stream.


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The Greater Barrington Chamber of Commerce is an independent non-profit organization. Our funding comes from our members, partner sponsors, and the events and programs we organize. Our mission is to advance the economic and social growth of our members and community 

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(603) 664-2200
Address: 748 Calef Highway 
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Barrington, NH 03825

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